Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz

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Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz,

Category: Solution Manual

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Solution Manual for Marketing, 3rd Edition, Shane Hunt, John Mello, George Deitz,

Table of Contents

PART ONE Marketing in the Twenty-First Century

1. Why Marketing Matters to You

2. Strategic Planning

3. The Global Environment

PART TWO Understanding Your Customer

4. Consumer Behavior

5. Marketing Research

6. Product Development

7. Segmentation, Targeting, and Positioning

PART THREE Reaching Your Customer

8. Promotional Strategies

9. Personal Selling

10. Supply Chain and Logistics Management

11. Pricing

12. Retailing

13. Digital and Social Media Marketing

PART FOUR Responding to Your Customer

14. Branding

15. Customer Relationship Management

16. Social Responsibility and Sustainability

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