Solution Manual for Consumer Behaviour: Buying, Having, and Being, 6th Canadian Edition, Michael R. Solomon, Katherine White Darren Dahl
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Solution Manual for Consumer Behaviour: Buying, Having, and Being, 6th Canadian Edition, Michael R. Solomon, Katherine White, Darren Dahl,
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Solution Manual for Consumer Behaviour: Buying, Having, and Being, 6th Canadian Edition, Michael R. Solomon, Katherine White, Darren Dahl,
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Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Attitudes
Chapter 5: The Self
Chapter 6: Personality, Lifestyles, and Values
Section 3: Attitude Change and Decision Making
Chapter 7: Attitudes
Chapter 8: Attitude Change and Interactive Communications
Chapter 9: Individual Decision Making
Chapter 10: Buying and Disposing
Section 4: Consumers in Their Social and Cultural Settings
Chapter 11: Social Influence and Social Media
Chapter 12: Income, Social Class, and Family Structure
Chapter 13: Subcultures
Chapter 14: Cultural Influences on Consumer Behaviour
Chapter 15: The Creation and Diffusion of Culture
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