Solution Manual for Canadian Advertising in Action, 10th Edition Keith J. Tuckwell
$55.00
Solution Manual for Canadian Advertising in Action, 10th Edition, Keith J. Tuckwell,
You will receive this product within 24 hours after placing the order
Solution Manual for Canadian Advertising in Action, 10th Edition, Keith J. Tuckwell,
Table of Contents
Part 1 – Advertising and Marketing Communications Today
Chapter 1 Advertising in a Marketing Communications Environment
Chapter 2 The Advertising Industry
Part 2 – Marketing Communications Planning
Chapter 3 Consumer Behaviour Concepts and Target Marketing
Chapter 4 Strategic Planning Concepts for Marketing Communications
Part 3 – Creating the Message
Chapter 5 Creative Planning Essentials
Chapter 6 Design, Layout, and Production
Part 4 – Communicating the Message: Planning Message Placement
Chapter 7 Media Planning Essentials
Chapter 8 Print Media: Newspapers and Magazines
Chapter 9 Broadcast Media: Television and Radio
Chapter 10 Out-of-Home Media
Chapter 11 Direct-Response Media
Chapter 12 Interactive Communications
Part 5 – Communicating the Message: Integrated Media Choices
Chapter 13 Sales Promotion
Chapter 14 Public Relations and Experiential Marketing
Appendix I: Marketing Communications Plan 442
Appendix II: Advertising Regulations
Be the first to review “Solution Manual for Canadian Advertising in Action, 10th Edition Keith J. Tuckwell”
Related products
Solution Manual
Understanding Business Nickels 10th Edition Solutions Manual
$35.00
Solution Manual
Solution Manual for Introduction to Robotics Mechanics and Control 3rd Edition by Craig
$35.00
Solution Manual
Solution Manual for Absolute C++, 5/E 5th Edition Walter Savitch
$35.00
$35.00
$35.00
Solution Manual
Solution Manual for Introduction to Electrodynamics, 4/E 4th
$35.00
Reviews
There are no reviews yet.