Test Bank for Business, 12th Edition, William M. Pride, Robert J. Hughes Jack R. Kapoor

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Test Bank for Business, 12th Edition, William M. Pride, Robert J. Hughes, Jack R. Kapoor,

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Test Bank for Business, 12th Edition, William M. Pride, Robert J. Hughes, Jack R. Kapoor,

Table of Contents

PART I: THE ENVIRONMENT OF BUSINESS.

1. Exploring the World of Business and Economics.

2. Being Ethical and Socially Responsible.

3. Exploring Global Business.

PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.

4. Choosing a Form of Business Ownership.

5. Small Business, Entrepreneurship, and Franchises.

PART III: MANAGEMENT AND ORGANIZATION.

6. Understanding the Management Process.

7. Creating a Flexible Organization.

8. Producing Quality Goods and Services.

PART IV: HUMAN RESOURCES.

9. Attracting and Retaining the Best Employees.

10. Motivating and Satisfying Employees and Teams.

11. Enhancing Union-Management Relations.

PART V: MARKETING.

12. Building Customer Relationships Through Effective Marketing.

13. Creating and Pricing Products that Satisfy Customers.

14. Wholesaling, Retailing, and Physical Distribution.

15. Developing Integrated Marketing Communications.

PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.

16. Social Media and e-Business.

17. Using Management Information Systems and Accounting Information.

PART VII: FINANCE AND INVESTMENT.

18. Understanding Money, Banking, and Credit.

19. Mastering Financial Management.

20. Understanding Personal Finances and Investments.

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