Test Bank for Hospitality and Travel Marketing, 4th Edition Alastair M. Morrison

Test Bank for Hospitality and Travel Marketing, 4th Edition, Alastair M. Morrison,

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Chapter 1: Intro to Marketing.
Chapter 2: Marketing Hospitality and Travel Services.
Chapter 3: The Hospitality and Travel Marketing System.
Chapter 4: Customer Behavior.
Chapter 5: analyzing Marketing Opportunities.
Chapter 6: Marketing research.
Chapter 7: Marketing Strategy: Market Segmentation and Trends.
Chapter 8: Strategies, Positioning, and Marketing Objectives.
Chapter 9: The Marketing Plan and the 8 P”s.
Chapter 10: Product Development and Partnership.
Chapter 11: People: Services and Service Quality.
Chapter 12: Packaging and Programming.
Chapter 13: The Distribution Mix and the Travel Trade.
Chapter 14: Communications and th Promotional Mix.
Chapter 15: Advertising.
Chapter 16: Sales Promotion and Merchandising.
Chapter 17: Personal Selling and Sales Management.
Chapter 18: Public Relations and Publicity.
Chapter 19: Pricing.