Solution Manual for Practice of Public Relations, The, 12/E Fraser P. Seitel

Solution Manual for Practice of Public Relations, The, 12/E, Fraser P. Seitel,

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Table of Contents

Part I Evolution
Chapter 1 Defining Public Relations 1
Chapter 2 The History and Growth of Public Relations 24

Part II Preparation/Process
Chapter 3 Communication 48
Chapter 4 Public Opinion 65
Chapter 5 Management 83
Chapter 6 Ethics 105
Chapter 7 The Law 126
Chapter 8 Research 146

Part III    The Publics
Chapter 9 Media 167
Chapter 10 Social Media 199
Chapter 11 Employee Relations 227
Chapter 12 Government Relations 249
Chapter 13 Community Relations 273
Chapter 14 International Consumer Relations 294

Part IV Execution
Chapter 15 Public Relations Writing 311
Chapter 16 Integrated Marketing Communications 330
Chapter 17 Crisis Management 348
Chapter 18 Launching a career 365