Test Bank for Advertising & IMC: Principles and Practice, 10th Edition, Sandra Moriarty, Nancy Mitchell William D. Wells
$55.00
Test Bank for Advertising & IMC: Principles and Practice, 10th Edition, Sandra Moriarty, Nancy Mitchell, William D. Wells,
You will receive this product within 24 hours after placing the order
Test Bank for Advertising & IMC: Principles and Practice, 10th Edition, Sandra Moriarty, Nancy Mitchell, William D. Wells,
Table of Contents
PART 1 Principle: Back to Basics
1 Advertising 4
2 Brand Communication 32
3 Brand Communication and Society 58
PART 2 Principle: Be True to Thy Brand—and Thy Consumer
4 How Brand Communication Works 90
5 Segmenting and Targeting the Audience 122
6 Strategic Research 150
7 Strategic Planning 176
PART 3 Practice: Developing Breakthrough Ideas in the Digital Age
8 The Creative Side 208
9 Promotional Writing 238
10 Visual Communication 270
PART 4 Principle: Media in a World of Change
11 Media Basics 304
12 Paid Media 332
13 Owned, Interactive, and Earned Media 368
14 Media Planning and Negotiation 402
PART 5 Principle: IMC and Total Communication
15 Public Relations 442
16 Direct Response 468
17 Promotions 500
18 The Principles and Practice of IMC 528
19 Evaluating IMC Effectiveness 558
Be the first to review “Test Bank for Advertising & IMC: Principles and Practice, 10th Edition, Sandra Moriarty, Nancy Mitchell William D. Wells”
Related products
$35.00
$35.00
Reviews
There are no reviews yet.