Test Bank for E-Commerce 2019: Business, Technology and Society, 15th Edition, Kenneth C. Laudon Carol Guercio Traver
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Test Bank for E-Commerce 2019: Business, Technology and Society, 15th Edition, Kenneth C. Laudon, Carol Guercio Traver,
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Test Bank for E-Commerce 2019: Business, Technology and Society, 15th Edition, Kenneth C. Laudon, Carol Guercio Traver,
Table of Contents
PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
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