Test Bank for Exploring Marketing Research, 10th Edition, William G. Zikmund Barry J. Babin

Test Bank for Exploring Marketing Research, 10th Edition, William G. Zikmund, Barry J. Babin,

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual . Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Preface.
Part I: INTRODUCTION.
1. The Role of Marketing Research.
2. Information Systems and Knowledge Management.
3. The Marketing Research Process.
4. The Human Side of Marketing Research: Organizational and Ethical Issues.
Part II: BEGINNING STAGES OF THE RESEARCH PROCESS.
5. Problem Definition: Jump-Starting the Research Process.
6. Qualitative Research Tools.
7. Secondary Data Research in a Digital Age.
Part III: RESEARCH DESIGNS FOR COLLECTING PRIMARY DATA.
8. Survey Research: An Overview.
9. Survey Research: Basic Methods of Communication with Respondents.
10. Observation.
11. Experimental Research: An Overview.
12. Test-Markets and Experimental Design.
Part IV: MEASUREMENT CONCEPTS.
13. Measurement.
14. Attitude Measurement.
15. Questionnaire Design.
Part V: SAMPLING AND FIELDWORK.
16. Sampling Designs and Sampling Procedures.
17. Determination of Sample Size: A Review of Statistical Theory.
18. Fieldwork.
Part VI: DATA ANALYSIS AND PRESENTATION.
19. Editing and Coding: Transforming Raw Data into Information.
20. Basic Data Analysis: Descriptive Statistics.
21. Univariate Statistical Analysis.
22. Bivariate Statistical Analysis: Differences Between Two Variables.
23. Bivariate Statistical Analysis: Measures of Association.
24. Introducing Multivariate Statistical Analysis.
25. Communicating Research Results: Research Report, Oral Presentation, and Research Follow-Up.
Part VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
Appendix:
Statistical Tables.
Glossary of Frequently Used Symbols.
Glossary Endnotes.