Test Bank for Global Marketing, 4th Edition Gillespie

Test Bank for Global Marketing, 4th Edition, Gillespie,

Table of Contents

1. Introduction

2. The Global Economy

3. Cultural and Social Forces

4. Political and Regulatory Climate

5. Global Markets 6. Global Competitors

7. Global Marketing Research

8. Global Market Participation

9. Global Market Entry Strategies

10. Global Product Strategies

11. Global Strategies for Services, Brands and Social Marketing

12. Pricing for International and Global Markets

13. Managing global Distribution Channels

14. Global Promotion Strategies

15. Managing Global Advertising

16. Organizing for Global Marketing