Test Bank for International Marketing, 1st Edition, Michael R. Czinkota, Ilkka A. Ronkainen Gilbert Zvobgo

Test Bank for International Marketing, 1st Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Gilbert Zvobgo,

Table of Contents
PART I: THE INTERNATIONAL MARKETING ENVIRONMENT
1. The global marketing imperative
Appendix A: Basics of marketing
Appendix B: Geographical perspectives on international marketing
2. Trade institutions and trade policy
3. The cultural environment
4. The economic environment
5. The political and legal environment
Cases 1
Managing the challenge of WTO participation
Fighting poverty through trade
IKEA
Car financing in China
PART II: INTERNATIONAL MARKET ENTRY AND DEVELOPMENT
6. Strategic planning
7. Marketing organization, implementation and control
8. Research
Appendix A: Information sources for marketing issues
Appendix B: The structure of a country commercial guide
9. Market entry and expansion
Cases 2
BBQ donut – internationalization strategy by coincidence
Polar-adidas
Parker Pen Company
Teva Pharmaceuticals Ltd
PART III: EXPORT MARKETING MIX
10. Product adaptation
11. Export pricing
12. Marketing communication
13. Distribution management
Cases 3
Dr Eris: Cosmetics from Poland
Imaginarium
Joemarin Oy
PART IV: THE GLOBAL MARKETING MIX
14. Global product management and branding
15. Global services
16. Global logistics and materials management
17. Global pricing
18. Global promotional strategies
Appendix: Careers in international marketing
Cases 4
Oil for food
Blood free diamonds
The F-18 Hornet Offset