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Test Bank for Managerial Economics, 12th Edition, Mark Hirschey,,
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Preface.
Part 1: OVERVIEW OF MANAGERIAL ECONOMICS.
1. Nature and Scope of Managerial Economics.
2. Economic Optimization.
3. Demand and Supply.
Part 2: DEMAND ANALYSIS AND ESTIMATION.
4. Demand Analysis.
5. Demand Estimation.
6. Forecasting.
Part 3: PRODUCTION AND COMPETITIVE MARKETS.
7. Production Analysis and Compensation Policy.
8. Cost Analysis and Estimation.
9. Linear Programming.
10. Competitive Markets.
11. Performance and Strategy in Competitive Markets.
Part 4: IMPERFECT COMPETITION.
12. Monopoly and Monopsony.
13. Monopolistic Competition and Oligopoly.
14. Game Theory and Competitive Strategy.
15. Pricing Practices.
Part 5: LONG-TERM INVESTMENT DECISIONS.
16. Risk Analysis.
17. Capital Budgeting.
18. Organization Structure and Corporate Governance.
19. Government in the Market Economy.
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