Test Bank for Managerial Economics, 4th Edition, Luke M. Froeb, Brian T. McCann, Michael R. Ward Mike Shor

Test Bank for Managerial Economics, 4th Edition, Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor,

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SECTION I: PROBLEM SOLVING AND DECISION MAKING.
1. Introduction: What ThisIs About.
2., The One Lessor of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
SECTION II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
SECTION III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
SECTION IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.
SECTION V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
SECTION VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm’s Best Interest.
22. Getting Divisions to Work in the Firm’s Best Interest.
23. Managing Vertical Relationships.
SECTION VII: WRAPPING UP.
24. You Be the Consultant.