Test Bank for Marketing, 7th Edition Dhruv Grewal and Michael Levy SBN10: 1260087719
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Test Bank for Marketing, 7th Edition Dhruv Grewal and Michael Levy SBN10: 1260087719
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Test Bank for Marketing, 7th Edition, Dhruv Grewal and Michael Levy SBN10: 1260087719
Table of Contents
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Digital Marketing: Online, Social, and Mobile
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
Chapter 5: Analyzing the Marketing Environment
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
Chapter 14: Pricing Concepts for Capturing Value
Chapter 15: Strategic Pricing Methods and Tactics
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Omnichannel Marketing
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
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