Test Bank for Marketing Essentials in Hospitality and Tourism: Foundations and Practices, Stowe Shoemaker Margaret Shaw
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Test Bank for Marketing Essentials in Hospitality and Tourism: Foundations and Practices, Stowe Shoemaker, Margaret Shaw,
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Test Bank for Marketing Essentials in Hospitality and Tourism: Foundations and Practices, Stowe Shoemaker, Margaret Shaw,
You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual . Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential. All orders are safe, secure and confidential.
Table of Contents
PART I: INTRODUCTION
1. THE Concept of Marketing
2. Marketing Services
3. The Marketing Mix and the Product/Service Mix
4. Relationship and Loyalty Marketing
5. The Marketing Plan
PART II: STRATEGIC MARKETING AND THE MARKETPLACE
6. Strategic Marketing
7. Competition and the Marketing Environment
8. Understanding Individual Customers
9. Understanding Organizational Customers
10. Understanding Tourism Markets
PART III: FUNCTIONAL STRATEGIES
11. Advertising, merchandising, and public Relations
12. Personal Selling and Sales Promotions
13. Differentiation, Segmentation, and Target Marketing
14. Market Positioning and Branding
15. The Pricing Decision
16. Channels of Distribution
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