Test Bank for Marketing: Real People, Real Choices, 4th Canadian Edition, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois Bhupesh Shah

Test Bank for Marketing: Real People, Real Choices, 4th Canadian Edition, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah,

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Table of Contents

Part I Make Marketing Value Decisions
Chapter 1 Welcome to the World of Marketing: Create and Deliver Value
Chapter 2 Strategic Market Planning: Take the Big Picture
Part II Understand Consumers Value Needs
Chapter 3 Marketing Research: Gather, Analyze, and Use Information
Chapter 4 Consumer Behaviour: How and Why We Buy
Chapter 5 Business-to-Business Markets: How and Why Organizations Buy
Chapter 6 Sharpen the Focus: Target Marketing Strategies and Customer Relationship
Management
Part III Create the Value Proposition
Chapter 7 Create the Product
Chapter 8 Manage the Product
Chapter 9 Price the Product
Part IVCommunicate and Deliver the Value Proposition
Chapter 10 One-to-Many to Many-to-Many: Traditional and New Media
Chapter 11 Advertising, Public Relations, Promotions,  Direct Marketing and Personal Selling
Chapter 12 Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics
Appendix
The Marketing Plan: S&S Smoothie Company