Test Bank for Transnational Management Text and Cases in Cross-Border Management, 8th Edition, Christopher A. Bartlett Paul W. Beamish
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Test Bank for Transnational Management Text and Cases in Cross-Border Management, 8th Edition, Christopher A. Bartlett, Paul W. Beamish,
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Test Bank for Transnational Management Text and Cases in Cross-Border Management, 8th Edition, Christopher A. Bartlett, Paul W. Beamish,
Table of Contents
Introduction
1. Expanding abroad: motivations, means and mentalities
2. Understanding the international context: responding to conflicting environmental forces
3. Developing transitional strategies: building layers of competitive advantage
4. Developing a transitional organization: managing integration, responsiveness, and flexibility
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
6. Engaging in cross-border collaboration: managing across corporate boundaries
7. Building new management capabilities: key to effective implementation
8. Shaping the transnational future: defining an evolving global role.
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